As a food distributor, METRO has always seen food as much more than just a source of nourishment. Because food is at the very heart of our activities, we are focusing our efforts on promoting healthy eating habits.
That’s why the Metro Green Apple School Program, launched in 2012, aims to encourage young Quebecers to develop healthy eating habits by participating in a project proposed by their school that will have a positive impact on their home, school or community. For the fourth year in a row, METRO, along with its Metro and Super C merchants, will award 1 million dollars in grants of $1,000 each to elementary schools and high schools in Quebec communities in which we operate.
Fruits and vegetable in the spotlight
Since 2015, the Green Apple School Program is focusing on getting young people to eat more fruits and vegetables, which are the foundation of a healthy diet. Encouraging their consumption without moderation contributes to lowering the risk of illness and obesity.
The issue of health, and more specifically of obesity, is taking on a broader scope in Canada, with both adults and children. With the Green Apple School Program, METRO hopes to show young people that it’s simple, enjoyable and tasty to eat well, and to encourage them to develop healthy lifestyles as soon as possible, which will stay with them for the rest of their lives.
The first editions have already had a great impact, with hundreds of school gardens and healthy recipes cookbooks, thousands of culinary discoveries and workshops, and of course, thousands of hours of fun and learning.
The goal of the first three years of the program, launched in 2009, was to encourage the development of habits that respected the environment. It enabled thousands of children from across Quebec and Ontario to become involved in their schools and to make a difference in their community with respect to the environment. During these three editions, more than $4.5 million was donated to elementary and high schools in Quebec and Ontario to put green projects in place.
Realigning the mission towards acquiring healthy eating habits has enabled us to make a positive contribution to the communities in which we operate and source our merchandise, a commitment that stems from our corporate responsibility approach under the Strengthened Communities pillar.